Tag: Journal of Marketing

A lesson about female friendship from the ad world

Published: July 6, 2009 | Last Updated: March 29, 2022 By | 1 Reply Continue Reading

If you need one more shred of evidence of the gender differences in interpersonal relationships, you’ll find it in a short piece by Alex Mindlin buried in the Business Section of this morning’s New York Times. When it comes to customer loyalty, women aren’t necessarily more loyal than men; it’s just that their loyalties take […]

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