Tag: advertising

Finding friends on Craigslist: Lessons learned

Published: October 15, 2015 | Last Updated: October 15, 2015 By | 18 Replies Continue Reading
Finding friends on Craigslist: Lessons learned

In this guest post, an anonymous reader talks about her experience seeking out platonic friendships on Craigslist.

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A lesson about female friendship from the ad world

Published: July 6, 2009 | Last Updated: March 29, 2022 By | 1 Reply Continue Reading

If you need one more shred of evidence of the gender differences in interpersonal relationships, you’ll find it in a short piece by Alex Mindlin buried in the Business Section of this morning’s New York Times. When it comes to customer loyalty, women aren’t necessarily more loyal than men; it’s just that their loyalties take […]

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Just for Fun: How many friends would you give up for a Whopper?

Published: January 10, 2009 | Last Updated: April 2, 2016 By | 3 Replies Continue Reading

Ending friendships can be touchy, even virtual ones. That’s why Facebook users are reluctant to defriend and feel humiliated if they’re defriended. But you’ve gotta admit it. Everyone has at least a few frenemies they’re just dying to purge from their friends list: People who post too often or who only post to brag; ex-friends […]

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The marketing of friendship

Published: November 22, 2007 | Last Updated: August 22, 2022 By | 1 Reply Continue Reading

When it comes to marketing, nothing sells like youth, beauty, sex—and female friendships?

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Are you or your friends digitivity denizens?

Published: September 26, 2007 | Last Updated: April 2, 2016 By | Reply Continue Reading

If you’ve never heard the term before, Ann Mack, director of trend spotting for JWT (the largest advertising agency in the U.S.), uses the term “digitivity denizens” to describe those of us who straddle two worlds, the real world and the digital one.   According to a report by Reuters, the agency surveyed more than […]

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