Member Day Presentation – American Society of Journalists & Authors

Published: November 9, 2009 | Last Updated: November 9, 2009 By | Reply Continue Reading


Take the lead promoting your book. Learn about the new communication vehicles that successful authors are using in their book publicity plan and all the nuts and bolts of book promotions PR specialists say are a must in the Web 2.0 era.

Moderator: Beverly Blair Harzog, ASJA; personal finance and lifestyle topics; co-author, The Complete Idiot’s Guide to Person-to-Person Lending; print credits include Better Homes and Gardens, Good Housekeeping, Cooking Light, and others; online credits include,,, and others.


Carrie Bachman, president of Carrie Bachman Public Relations, a boutique firm specializing in cookbook publicity; former director of publicity for cookbooks and lifestyle at HarperCollins/William Morrow where she publicized over 500 cookbooks written by top selling authors including Mario Batali, Julia Child, Marcella Hazan, Emeril Lagasse, Alice Waters and Patricia Wells.

Monica Bhide, ASJA; author, Modern Spice – Inspired Indian Flavors for the Contemporary Kitchen; writes a weekly column, iSpice, for The Washington Post online, blogs about cooking at; other credits include The New York Times, American Baby, Parenting, Food & Wine, Health, Prevention, Cooking Light, The Chicago Tribune, and National Geographic Traveler.

Irene Levine, PhD., ASJA; journalist/author/blogger/psychologist; columnist for The Huffington Post, and AAAS; author of Best Friends Forever: Surviving a Breakup with Your Best Friend and co-author of Schizophrenia for Dummies.

Alison Winn Scotch, New York Times bestselling author of the novels, Time of My Life, The Department of Lost and Found, and The One That I Want, which will be released in June 2010; previously a frequent contributor to many national magazines.

Category: Uncategorized

Leave a Reply