• Keeping Friends

Just for Fun: How many friends would you give up for a Whopper?

Published: January 10, 2009 | Last Updated: April 2, 2016 By | 3 Replies Continue Reading

Ending friendships can be touchy, even virtual ones. That’s why Facebook users are reluctant to defriend and feel humiliated if they’re defriended.

But you’ve gotta admit it. Everyone has at least a few frenemies they’re just dying to purge from their friends list: People who post too often or who only post to brag; ex-friends or competitors who lurk without posting at all; and people whose names they don’t recognize, let alone consider friends.

Burger King has just provided Facebook users with the ready excuse for which they were waiting. It’s a marketing campaign called the WHOPPER Sacrifice, created by Crispin Porter + Bogusky: Delete ten of your Facebook friends and you’re rewarded with a coupon for a free Whopper.

"The [friend] removal is another kind of socializing," says Jeff Benjamin, executive interactive creative director at Crispin, as reported in Adweek. Benjamin had 736 friends on Facebook at the time the campaign was launched although he may have deleted some by now if he likes Whoppers. "At first you think it’s antisocial, but it’s a social device," he says. "Now we finally have something to talk about."

Source: Adweek 

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Comments (3)

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  1. Lazygal says:

    There are very few in NYC, and here in Putnam County I haven’t found one.

  2. Irene says:

    They don’t care about you defriending and refriending as long as you spread the Whopper Word!

    P.S. In what land are there no Burger Kings? 🙂

    I happen to be in Mexico where they cover the land too! http://www.burgerking.com.mx/

  3. Lazygal says:

    It is an interesting marketing ploy but… what guarantees do they have that you won’t re-add those friends later? (of course, that means you have to send a new “friend” request with the message “sorry, dropped you for a WHOPPER”) and what about vegetarians? or people (like me) who don’t have ready access to a Burger King?

    Seems like something that would work better if coming from Starbucks, McDonalds, Dunkin Donuts, etc..

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